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Collin Canright
Observations-EngagementsA mashup of musings on marketing, media, music, psychology, and philosophy
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Which financial conference would you attend? One is advertised with a program that looks like the stereotypical dull financial speakers and another makes its executives seem like stars. Read about a tale of two conferences in the Canright Communications Content Comments blog.
Tags: marketing
I had a call on our social media strategy and tactics today with Dean DeLisle, CEO of social media and sales consultancy ForwardProgress. We were talking about LinkedIn and using it to help generate the holy grail of sales: in bound leads. Good solid inbound leads.
Read how Dean helped the shoemakers rewrite their LinkedIn profiles in “Juice Up Your LinkedIn Summary,” in the Canright Communications Writer’s Blog.
Tags: Canright Communications, marketing
Acquire, convert, retain. All of the activities of online marketing take place within these three basic phases, as Tim Ash explains in his book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.
Read about how each phase works in “The Three Phases of Online Marketing,” in the Canright Communications Onlines blog.
Tags: marketing
Social media marketing takes the next step in 2010, from the next new thing to a powertool in the integrated marketer’s toolbox, for both business-to-business and consumer marketing, as reported last week in major marketing and technology media articles and blog posts.
Optimism, accountability, social media top trends
BtoB Magazine reports “cautious optimism,” especially over ad budget increases, and the “integration of social media as a marketing tool” as top trends in 2010.
Study Finds Marketers Embracing Social Media Marketing In A Big Way
TechCrunch reports on an Alterian study showing that “66 percent of respondents will be investing in social media marketing (SMM) in 2010.”
2010: Marketers Get Serious About Social Media
Forbes columnist Jeremiah Owyang opines that “senior marketers must have a plan for social marketing” as consumer adoption grows and CMOs get organized around social media–”get over the cool factor” and relate to customers.
Adweek reports that “big brands are on the hunt for help in figuring out their approaches to connecting with consumers on Facebook, providing service on Twitter and instituting internal social media guidelines.” Are the new experts up to the task?
Spending on custom content expected to increase this year
BtoB Magazine reports on an Junta42 study showing that spending on “custom content,” the lifeblood of social media marketing, is set to increase in 2010, with marketers surveyed planning to allocate some 33% of their overall budget to custom content.
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Tomorrow kicks off the annual Men’s Leadership Week at the Wright Leadership Institute. Throughout the coming week, a highly committed group of leaders, including me, will meet to define their goals for the year and refine their visions for themselves, business, at home, and in their communities.
The primary tool we use is the Ideal State Action Planning (ISAP) process. Read about how it works in “Discovering Your Ideal through the ISAP” in the Canright Communications blog.
How do you manage a website project when it’s your website? We struggled with that question for more than a year in redesigning www.canrightcommunications.com. In the end, we treated ourselves like we treat our clients. And refined the Canright Project Methodology in the process.
Read about it in “Anatomy of a Website Redesign.”
Tags: Canright Communications
Case studies are influential marketing tools that help a company spotlight and promote its products or services, and can greatly increase credibility with potential customers. A well-written case study illustrates how a specific problem was identified and resolved. The key is to adequately research your case study topic and make sure to ask, and then answer, the right questions.
See the outline and a list of questions Canright Communications uses in drafting case studies in “Case Study Backgrounder.”
Tags: Canright Communications
Advice for writing stand-out press releases
A slew of tips and comments on writing effective press releases from Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators | LinkedIn.
Sarcasm punctuation mark aims to put an end to email confusion
We wish we’d thought of it.
Fleet Management and Fleet Leasing Solutions – Donlen Corporation
Company website showing the beginning of social interaction and mobile tools for fleet communications.
Ipsos Insight
Interesting way of splitting a brand and firm into two distinct organizations or websites. Unclear to me how well this would work. Thoughts?
My REAL Secret to Growing Traffic
Tips and ideas for generating traffic on a blog, of note for the ideas on reader interaction and participation.
Chicago’s tech scene on firmer ground now
The Chicago Sun-TImes’ Brad Spirrison reports on the state of technology firms in Chicago.
Read quotes and assessments on the economy in 2010 from panelists at tonight’s Massachusetts Institute of Technology Enterprise Forum Chicago program on the Economic Outlook for in 2010. It’s going to be another wild economic ride, where quality business will win in the end.
Tags: economy
It used to be called direct marketing, but if it’s an online world, then it must be offline marketing. Print. This piece caught my eye because it was heavy, the envelope had the flap glued down in front, and it was from Yahoo!
Nothing engages the senses like ink on paper. Read “Offline Marketing in an Online World” in the Canright Communications Content Comments blog.
Tags: Canright Communications
